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Umbrella Branding

Umbrella branding refers to a marketing strategy where a company uses the same brand name and logo across a range of products or services. This helps in creating a strong brand image and recognition among customers. By umbrella branding, businesses can leverage the trust and loyalty associated with their brand to boost sales and expand their product lines. For example, a company specializing in custom umbrellas may use umbrella branding to introduce other related products like raincoats or sun umbrellas under the same brand name. This strategy helps in maximizing brand visibility and promoting customer loyalty towards the custom umbrellas brand.
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